Understanding Google Approval Process

You must get your own website or blog ready before you apply for the Google AdSense program. If you do not have a website, you can register a web hosting package and get a domain at Godaddy.com.

Once your website is ready, you can apply for a Google AdSense account. Google has never publicly published details of its approval process. Here we provide you tips that you should follow to ensure a high possibility of getting your AdSense account approved.

Tips on Getting Your AdSense Account Approved

No one knows about Google approval process. In fact, no one knows how Google decides to accept or reject a site. However, one thing for sure – the main criterion for Google approval process is always the content of the website! Many sites got rejected because they didn’t provide enough or any good content at all. Those websites that consist of links that do not offer any informational content will also be rejected.

Google approval process approves websites that have significant real content. These could be in the form of articles, analyses of various topics, reviews and much more. If your website is solely focus on selling products and services, you could include informational articles about your products or your industry. You can also include reviews of your products.

Another reason why some business websites do not qualify for the program is that these businesses are in a very narrow niche market and the only Google AdSense ads they will get are from their niche market competitors. Competitor ads would be blocked by these businesses, filtered by Google, or both. So an AdSense program that serves no ads serve no purpose.

Similarly, website that focus only on links for generating search engine traffic do not provide any content at all. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.

One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words on you website and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.

Note
Google updates the AdSense policies regularly and you should read them before you submit your application to ensure a high possibility of getting your AdSense account approved. Please read the Google AdSense policies

What Are Google URL Channels and How to Organize Them in Google AdSense?

If you have your Google AdSense ads showing on multiple sites, you can use Google URL Channels to monitor the performance of your AdSense ads on each site. Google URL Channels allow you to view detailed information about the performance of your AdSense for each site. The following steps show you how you should organize them.

1. Suppose you have two websites showing Google AdSenseads, one is called yourweb.com and the other one is called yourweb2.com, you would like to track which one is getting more clicks.
2. Log in to your AdSense account and click on AdSense for Content.
3. Please scroll down the page until you see Channels and then click on manage channels.
4. Under Manage URL Channels you would type yourweb.com and click on Create New Channel.
5. You will immediately see yourweb.com in the Active URL Channels dialogue box.
6. Now type in yourweb2.com in the same channel text box and again click on Create New Channel.
7. You now have two channels and you will be able to track your progress on each channel.

Google URL Channel Reports

You can view channel reports from the Advanced Report page under the Reports tab.

1. Choose AdSense for Content, choose the date range and then select the Channels Data radio button.
2. Choose any number of active channels by holding down the CTRL key.
3. Next, click on Display Report.

It’s as simple as that. Now you would be able to track the performance of your AdSense ads on multiple sites using Google URL channels.

What Is An Invalid Click and How Will It Affect You?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else.
Having said that, what are invalid clicks? The following scenarios generate invalid clicks.

• When publisher clicks on their own ads for any purposes, an invalid click is recorded.
• When publisher asks others to click on their ads for any purposes, an invalid click is recorded.
• When someone uses robots or automated software to generate click, an invalid clicks is recorded.
• When any deceptive practice is used to generate clicks, those generated clicks are invalid clicks.

Google AdSense has state of the art technology to monitor its AdSense program. They know whether or not a particular
AdSense site is generating invalid clicks. Invalid clicks raise the advertiser’s costs and hence Google won’t tolerate
this. Invalid clicks are unnecessary as there are plenty of money-making opportunities with valid clicks. With an
optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of
using invalid clicks.

Protect Yourself From Invalid Clicks

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. However, because you are constantly working on your AdSense web site, you fear that someday you may
click on the AdSense ads accidentally. There are two simple ways that can protect you from clicking on

your AdSense Ads accidentally. Please read How To Protect Yourself From Clicking Your Ads Accidentally. You can also find a list of Don’ts for Using the Google AdSense Program that may give you some ideas on how you can protect yourself from invalid clicks.

Google AdSense Account Terminated For Invalid Clicks

There are few honest Google AdSense website owners have their AdSense accounts terminated for Invalid clicks. These honest webmasters certainly did not click on the AdSense ads themselves and they certainly did not violate any Google AdSense terms and conditions. Their accounts were terminated unfairly. They managed to get their account reinstated. If your account is terminated unfairly, you can follow this detail guideline on how to get your Google AdSense account reinstated.

How Does Google Smart Pricing Affect AdSense Publisher?

What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.

Unfortunately, smart pricing is not just affecting publisher’s earning on one AdSense site, it affects the entire
AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.

AdSense publishers are earning less because of the low eCPM. You could find AdSense publishers revealing their eCPM in a forum when their accounts have been smart priced. They normally have low eCPM ranging from $1.50 to $5. However, low eCPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM.

What can AdSense publishers do to avoid being smart priced?

The best way to ensure your AdSense site is not affected by smart pricing is to create a good environment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing good user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers.

Some AdSense publishers maintain good quality AdSense sites as well as “less than quality” sites under a single AdSense
account. They are facing higher risk of getting their AdSense account smart priced because any of the “less than quality” AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these “less than quality” websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.

The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is
also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers’ confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.

Free Google AdWords Credits to ALL DreamHost Hosting

Most Hosting companies offer Free Google Adwords credits to new customers. Dreamhost now offers free Google AdWords credits to new and existing DreamHost customers!

Google Adwords is the remarkable Google advertising platform which lets you place advertisements across millions of websites via Google Adsense ads. These ads are mostly contextually targeted and you pay per click, though you could change options and target specific sites on a CPM basis also.

Buy Hosting, Get Free Google Adwords Credits

So here is the deal they offer -

1. Sign up today and get $25 Adwords credits
2. Spend over $50 and get $50 Adwords credits
3. Spend over $75 and get $75 Free Google Adwords credit.

Free Adwords Credit Terms

Its the terms and conditions that you need to look out for

• Promotional credit must be applied to a new AdWords account within 15 days of creating the account
• Valid for new Google AdWords customers with self-managed signup accounts.
• Advertisers are charged for advertising that exceeds promotional credit.
• Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount.
• The promotional credit is non-transferable and may not be sold or bartered.
• One promotional credit per customer.
• Advertisers with self-managed signup accounts are subject to a $5 activation fee.
• Offer valid only for sign ups through the URL provided for the promotion by customers with billing address in the US or Canada.
• Credits expires 31 December 2009.

Of course this deal will enable Google Adwords to get more accounts and let Dreamhost get more customers by offering free Google Advertising. While most web hosting companies offer new accounts with free Google Adwords, this offer is a win-win deal for all older Dreamhost customers too.

Wordpress Plugins for Google Adsense

Wordpress allows bloggers to easily integrate Google Adsense inside wordpress using plugins. Google Adsense has become the most popular online contextual advertising program and proper custom integration with Wordpress can help to increase Adsense earnings.

Google Adsense Wordpress Plugins

Listed below are 10 best Adsense plugins which help you work smarter with wordpress.

• Adsense Deluxe – offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.
• Adsense Injection – inserts Adsense code randomly into a pre-existing blog. Takes a random paragraph (or br tag) break in your article and inserts adsense code. It does one per story on multi-post pages (home, archive, category) and let�s you pick how many to show on single post pages.
• Adsense Inline – inserts Google adsense in blog posts.
• Shylock Adsense WordPress plugin – allows you to insert Adsense ads on your blog without modifying the template. Set it up to show different Adsense ads for articles older then ‘n’ days. E.g. insert a 468�60 ad at the bottom of a new article for regular readers, and replace with higher paying 336�280 ad after 7 days for the search engine visitors.
• Adsense Beautifier – makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings. (May not be compliant with Adsense TOS now)
• AdSense Widget for WordPress Sidebar – Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
• AdRotator Wordpress Plugin – rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.
• Adsense Earnings Wordpress Plugin – displays your adsense earning details within wordpress admin panel.
• AdSense Manager – is a Wordpress plugin for managing AdSense ads on your blog. It generates code automatically and allows positioning with Widgets.
• AdSense Sharing Revenue and Earnings System – allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
• Author Adsense Wordpress Plugin – allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author�s ads to admin ads.
• Author Adsense MU Plugin – Webmasters of Wordpress MU sites can generate adsense revenue from hosted blogs as this script allows you to set an admin ID and the ratio of admin ad�s to blogger�s ads.
• Google Ad Wrap – wraps posts and comments inside Section Targeting tags for better targeted ads.

Support and upgrades are provided by the respective authors of these wordpress plugins. Use at your own risk. If you know of more Adsense wordpress plugins you like, let me know in comments and I can add them to the list.

Instructions Passive Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month’s stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the ‘resource box’ at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google’s Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100’s of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can’t dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word ‘fishing’ appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn’t release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.