Understanding Google Approval Process

You must get your own website or blog ready before you apply for the Google AdSense program. If you do not have a website, you can register a web hosting package and get a domain at Godaddy.com.

Once your website is ready, you can apply for a Google AdSense account. Google has never publicly published details of its approval process. Here we provide you tips that you should follow to ensure a high possibility of getting your AdSense account approved.

Tips on Getting Your AdSense Account Approved

No one knows about Google approval process. In fact, no one knows how Google decides to accept or reject a site. However, one thing for sure – the main criterion for Google approval process is always the content of the website! Many sites got rejected because they didn’t provide enough or any good content at all. Those websites that consist of links that do not offer any informational content will also be rejected.

Google approval process approves websites that have significant real content. These could be in the form of articles, analyses of various topics, reviews and much more. If your website is solely focus on selling products and services, you could include informational articles about your products or your industry. You can also include reviews of your products.

Another reason why some business websites do not qualify for the program is that these businesses are in a very narrow niche market and the only Google AdSense ads they will get are from their niche market competitors. Competitor ads would be blocked by these businesses, filtered by Google, or both. So an AdSense program that serves no ads serve no purpose.

Similarly, website that focus only on links for generating search engine traffic do not provide any content at all. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.

One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words on you website and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.

Note
Google updates the AdSense policies regularly and you should read them before you submit your application to ensure a high possibility of getting your AdSense account approved. Please read the Google AdSense policies

AdSense Money Formula Revealed

A lot of people would like to know the success AdSense money formula. The simple formula below is one fundamental formula that you should know.

Money = sum ( [Price Per Click] X [Number of Click] )

Logically speaking, if you want to make more money, you have to either increase the number of clicks or the price per click. If you do one or the other you can make more money from the program.

Make More AdSense Money By Boosting the Number Of Click

Increase the number of clicks on your ads is the most obvious strategy that will make more money for you. There are two ways you can boost the number of click:

1. Getting more traffic for your web site,
2. Make your ads more clickable and position them at the right place.

Getting traffic takes time and efforts. It‘s also a lot of hard work. There are several techniques that you can use to generate more traffic to your web site and hence make more AdSense money. These techniques are:

• Submit your web site to search engine and optimize your web site for search engine.
• Increase link popularity by link exchange, article marketing, directory submission and press release.
• Paid Advertising through classified advertising, banner advertising or search engine advertising.
• Participate in forums/groups related to the content of your web site.
• Add comments to other blogs.

Making your ads more clickable is another way to increase your earnings. It is relatively easy to do because you can adjust your ad format almost immediately. You can do the following adjustments to your ad format to improve your click through rate (CTR):

• Make them more noticeable by positioning your AdSense ads on top of your AdSense page.
• Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you should choose the best ad format that works for your web site. This requires tracking and testing.
• Create a custom palette that best suites your web site. In general, you can follow the following settings:
  • Border color : no border or background color of your website
  • Background color : background color of your website
  • Link color : color of your links
  • URL color : black
  • Text color : black or color of your main content

Make More AdSense Money by Targeting the Higher-Paying Keywords

You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click (CPC). Higher CPC means that you can make more money even the CTR remains unchanged. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.

You can increase your CPC by reducing the occurrence of lower-paying ads. You can use AdSense competitive filter mechanism to filter out the ads that you don’t want to be shown on your web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your web site. A lot of publishers report that they make more Adsense money if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.

As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen.

How Does Google Smart Pricing Affect AdSense Publisher?

What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.

Unfortunately, smart pricing is not just affecting publisher’s earning on one AdSense site, it affects the entire
AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.

AdSense publishers are earning less because of the low eCPM. You could find AdSense publishers revealing their eCPM in a forum when their accounts have been smart priced. They normally have low eCPM ranging from $1.50 to $5. However, low eCPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM.

What can AdSense publishers do to avoid being smart priced?

The best way to ensure your AdSense site is not affected by smart pricing is to create a good environment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing good user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers.

Some AdSense publishers maintain good quality AdSense sites as well as “less than quality” sites under a single AdSense
account. They are facing higher risk of getting their AdSense account smart priced because any of the “less than quality” AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these “less than quality” websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.

The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is
also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers’ confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.

Free Google AdWords Credits to ALL DreamHost Hosting

Most Hosting companies offer Free Google Adwords credits to new customers. Dreamhost now offers free Google AdWords credits to new and existing DreamHost customers!

Google Adwords is the remarkable Google advertising platform which lets you place advertisements across millions of websites via Google Adsense ads. These ads are mostly contextually targeted and you pay per click, though you could change options and target specific sites on a CPM basis also.

Buy Hosting, Get Free Google Adwords Credits

So here is the deal they offer -

1. Sign up today and get $25 Adwords credits
2. Spend over $50 and get $50 Adwords credits
3. Spend over $75 and get $75 Free Google Adwords credit.

Free Adwords Credit Terms

Its the terms and conditions that you need to look out for

• Promotional credit must be applied to a new AdWords account within 15 days of creating the account
• Valid for new Google AdWords customers with self-managed signup accounts.
• Advertisers are charged for advertising that exceeds promotional credit.
• Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount.
• The promotional credit is non-transferable and may not be sold or bartered.
• One promotional credit per customer.
• Advertisers with self-managed signup accounts are subject to a $5 activation fee.
• Offer valid only for sign ups through the URL provided for the promotion by customers with billing address in the US or Canada.
• Credits expires 31 December 2009.

Of course this deal will enable Google Adwords to get more accounts and let Dreamhost get more customers by offering free Google Advertising. While most web hosting companies offer new accounts with free Google Adwords, this offer is a win-win deal for all older Dreamhost customers too.

Adsense Bot Now Helps Google Bot Index Sites

Matt Cutts has recently confirmed a change in the way google index web pages. He tells us that the adsense bot (media bot) will now help the google bot index websites.

The adsense bot (media bot) and the google bot used to have very different and separate roles. The adsense bot would only spider web pages with the purpose of delivering relevant adverts to the adsense blocks, and the google bot would only spider the internet for the google search. Their paths never crossed and their roles were separate.

So what does this change mean for webmasters? Well, not much really, It was mainly done as a way to save bandwidth and matt assures us that being spidered by either the adsense bot or regular google bot will not make a difference in how long it takes for your site to be indexed or where you appear in the SERPS.
This is mainly due to the adsense bot updating only the cache. So Instead of the google bot coming to spider your site to update your cache, It will get the cache update from what the adsense bot retrieved.

Should we be worried? Before all the google scaremongers start telling people that the sky is falling and that google are out to kill us, Don't worry, Unless you are already doing something you shouldn't be this will have no negative effect on your SERPS.
One thing you should be aware of though is that google may penalize you if you are currently serving a different page to the adsense bot and to your visitors.
This is sometimes done by webmasters who want to get relevant or targeted adverts on their page, They would simply show the adsense bot a keyword stuffed page and they would show googlebot and visitors a regular page. This now would be seen by google as cloaking since google bot and the adsense bot share a role.