How Does Google Smart Pricing Affect AdSense Publisher?

What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.

Unfortunately, smart pricing is not just affecting publisher’s earning on one AdSense site, it affects the entire
AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.

AdSense publishers are earning less because of the low eCPM. You could find AdSense publishers revealing their eCPM in a forum when their accounts have been smart priced. They normally have low eCPM ranging from $1.50 to $5. However, low eCPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM.

What can AdSense publishers do to avoid being smart priced?

The best way to ensure your AdSense site is not affected by smart pricing is to create a good environment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing good user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers.

Some AdSense publishers maintain good quality AdSense sites as well as “less than quality” sites under a single AdSense
account. They are facing higher risk of getting their AdSense account smart priced because any of the “less than quality” AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these “less than quality” websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.

The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is
also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers’ confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.

Wordpress Plugins for Google Adsense

Wordpress allows bloggers to easily integrate Google Adsense inside wordpress using plugins. Google Adsense has become the most popular online contextual advertising program and proper custom integration with Wordpress can help to increase Adsense earnings.

Google Adsense Wordpress Plugins

Listed below are 10 best Adsense plugins which help you work smarter with wordpress.

• Adsense Deluxe – offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.
• Adsense Injection – inserts Adsense code randomly into a pre-existing blog. Takes a random paragraph (or br tag) break in your article and inserts adsense code. It does one per story on multi-post pages (home, archive, category) and let�s you pick how many to show on single post pages.
• Adsense Inline – inserts Google adsense in blog posts.
• Shylock Adsense WordPress plugin – allows you to insert Adsense ads on your blog without modifying the template. Set it up to show different Adsense ads for articles older then ‘n’ days. E.g. insert a 468�60 ad at the bottom of a new article for regular readers, and replace with higher paying 336�280 ad after 7 days for the search engine visitors.
• Adsense Beautifier – makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings. (May not be compliant with Adsense TOS now)
• AdSense Widget for WordPress Sidebar – Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
• AdRotator Wordpress Plugin – rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.
• Adsense Earnings Wordpress Plugin – displays your adsense earning details within wordpress admin panel.
• AdSense Manager – is a Wordpress plugin for managing AdSense ads on your blog. It generates code automatically and allows positioning with Widgets.
• AdSense Sharing Revenue and Earnings System – allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
• Author Adsense Wordpress Plugin – allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author�s ads to admin ads.
• Author Adsense MU Plugin – Webmasters of Wordpress MU sites can generate adsense revenue from hosted blogs as this script allows you to set an admin ID and the ratio of admin ad�s to blogger�s ads.
• Google Ad Wrap – wraps posts and comments inside Section Targeting tags for better targeted ads.

Support and upgrades are provided by the respective authors of these wordpress plugins. Use at your own risk. If you know of more Adsense wordpress plugins you like, let me know in comments and I can add them to the list.

Google Now Supports NOODP META Tag

According to Matt Cutts google have added support for the NOODP META Tag.

In some circumstances Google have used a websites description taken from the ODP (dmoz) entry as the description in the SERPS, This has confused and sometime angered webmasters. The thing is, The internet and our websites are fluid and ever changing, Something which the ODP is not. By adding the NOODP META Tag you can now instruct Google to not use the dmoz description in SERPS.

At present the only major engines supporting the NOODP META Tag are MSN and Google. Yahoo use the description from their own directory in their SERPS, So it is unlikely that they will implement the NOODP META Tag, Or bring out a meta tag that allows webmaster to stop them using the description found in the yahoo directory.

If you want to add the NOODP META Tag to your site to prevent Google using your dmoz description in SERPS add the following code to the head of your page

Of course, You wont need to do this if your site isn't listed in dmoz and you wont have to do it if google don't currently use your dmoz description, But there is no harm in adding it anyway.

Matt Cutts recently added this to his blog as a bit of an experiment and he found that it took effect 3 to 4 days after his page was crawled.